How are we communicating - and demonstrating - our brand promises online? With our branded content, of course. In fact, our content is often what makes or breaks our customers' online experience. So why are agencies and their clients constantly forgetting to consider their online content until the eleventh hour?
Content strategy plans for useful, usable content. What should you publish, and why? Where? How? Who will own the content, both before and after launch?
Let's look past today's "bright shiny objects" towards a future where a company's (and their customers') content is treated like an asset, not an afterthought.
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